Most companies that come to me about Brazil have already decided to go, and they are right to. What they rarely have worked out is how long going local takes and how much of the checkout changes once Pix is in it. The questions repeat. Is the market big enough? Brazil carries roughly a third of Latin American e-commerce, and the Central Bank of Brazil counted 79.8 billion Pix transactions in 2025. Can I take cards only? Then you compete for about half of online checkout. Do I need instalments? Yes, Brazilians split everything from sofas to plane tickets. How long does local entry take? Plan for something closer to eighteen months, with compliance taking a serious share of the budget. We went through it ourselves to become a licensed payment institution in Brazil. Price in reais, learn both fraud playbooks, and treat Pix Automático and Open Finance as room to grow. Plenty of early arrivals never went past the basics.
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