Most people who hear I moved my career to Latin America to build payment infrastructure ask the same question: why there? A few years ago, LATAM was an afterthought in global fintech. I saw something different – 668 million people, 300 million digital buyers, and an e-commerce market heading toward $700 billion by 2027. Almost nobody was building the rails fast enough to keep up.
That gap is the opportunity. Brazil’s e-commerce market alone is forecast to grow over 80% by 2028. Mexico, Colombia, Argentina, and Chile are accelerating behind it – each with its own payment logic, its own regulatory framework, its own consumer habits. Pix in Brazil. Cash on delivery in Mexico. Installments as a default in Argentina. Every border is a different game.
Most global operators look at that complexity and walk away. I looked at it and saw a moat.
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